Although brand building is truly a long game, we’ve crammed what normally takes months into just 12 hours. Now you can build your brand in less than a day, bring it to life almost immediately, and walk away knowing how to put it into action. You'll spend a full day with our team in San Diego, or we can go to you. The experience will begin with an evaluation of your current brand, where we examine touch points, processes, customer feedback and more, identifying your strengths and uncovering any challenges that may be hindering your brand's clarity. Next, we will develop your brand roadmap, refining the necessary elements of your brand, and strategically align every aspect of the business within a single actionable plan to define objectives and achieve goals. Lastly, we will present you with your brand and recommend next steps to activate your brand into your business. The 12-Hour Brand is designed for organizations who need something done fast, need help getting started, a brand refresh, or a complete overhaul. From this experience, you will walk away focused and invigorated with clear directions for building a great brand with more freedom to flourish, and a foundation upon which more growth is possible. *Please note we will not be designing a logo.
WHAT YOU'LL GET:
12-hour private, impacted, learning, and development experience
Clear articulation of your brand’s defining statements: Purpose, Vision, Mission and Core Values
Clearly identified characteristics of target audiences
Written articulation of brand positioning
Written Long- and short-form key messaging
Mood board concepts for fonts, colors, and imagery
Brand Stewardship Guide for brand application
Transportation to and from hotel to meeting venue
All meals included (light breakfast, lunch, and dinner)
1 hour advisory and implementation call (3 months)
Ready to go all in and define your brand for strong future growth? The Works is Huemanly's signature brand strategy solution. It's a 4-phase process we use to uncover what is working in your existing brand, define new brand positioning to reach your business objectives, and align every aspect of the brand offering within a single actionable plan. Our objective is to set you up for the long haul and prepare you for marketing and creating brand experiences that help you communicate effectively. The Works helps you maximize your brand's strengths and opportunities to help connect your brand experiences with the emotional needs of your employees and clients - the kind of connection that establishes brand preference, trust and in turn, builds brand equity.
OUR PROCESS EXPLAINED
01: REFLECT
We take a deep look into your business to uncover the heart of your brand, how it works and what people value the most from you and why.
02: ENERGIZE
Once we know how your business works, who you are and who you want to be, we will develop a roadmap and design your brand ecosystem.
03: ACTIVATION
Now that your brand is complete, we will align and train you and your team for readiness for your internal and external communication efforts.
04: LAUNCH
This marks your Brand's arrival. Your brand is now ready for marketing, design, etc. We will help with preparation planning for all launch activities.
WHAT YOU'LL GET:
Review of existing brand, research, strategic documents, past and present design and communications material
Qualitative and quantitative research, if necessary
Clear articulation of your brand’s defining statements: Purpose, Vision, Mission and Core Values
Clearly identified characteristics of target audiences
Brand leadership training
Market and competitive analysis
Written articulation of brand positioning in short and long forms
Clear, concise definitions and descriptions of your business and signature services
Defined brand attributes, personality, and tone of voice
Written Long- and short-form key messaging
Defined brand attributes, personality, and tone of voice
Mood board concepts for fonts, colors, and imagery
